$300K Cadillac Celesitq electric ultra-luxury car revealed as brand's most expensive model ever

Cadillac is looking to reclaim its Standard of the World title in a shocking way.

The automaker has revealed the production version of its upcoming Celestiq electric ultra-luxury car with a starting price above $300,000.

The price is more than twice that of Cadillac's current top model, the $149,990 supercharged Escalade-V SUV.

The full-size Celestiq has an unusual four-door fastback design and will be hand-built to the exact specifications of each customer.

Cadillac will test the limits of its brand allure and pricing power with the 2024 Celestiq.

The hand-built, bespoke electric car will start at more than $300,000.

The car launches the General Motors brand into the ultra-luxury segment against the likes of Bentley and Rolls-Royce.

Cadillac pulled the wraps off of the Celestiq, its new super high-end electric vehicle.

It promises a range of 300 miles.